Social media has revolutionised the way we communicate, share information, and connect with others. With so many different social media platforms available, do you need to be on every platform? (Spoiler alert: “no”). Where are your clients? Where is your target audience?
59%Â of the world’s population uses social media. The average daily usage isÂ 2 hours and 31 minutes(January 2023).
Baby Boomers I
(born between 1946 and 1954)
Baby Boomers I, also known as the “Leading Edge Boomers”, are often considered the earliest members of the Baby Boomer generation. They grew up in a world without the internet, and they are more likely to use traditional media such as television, radio, and print. However, as technology has advanced, they have become more comfortable using social media to stay in touch with family and friends. Baby Boomers I tend to use Facebook as their primary social media platform, and they may also use email to communicate with others. They appreciate the ability to share photos and updates with their family and friends, and they often use Facebook to keep up with news and current events.
Baby Boomers II
(born between 1955 and 1964)
Baby Boomers II, also known as the “Trailing Edge Boomers”, are a bit more tech-savvy than their older counterparts. They were born during the rise of the personal computer and grew up during the early days of the internet. As a result, they are more comfortable with technology and social media. Baby Boomers II tend to use Facebook as their primary social media platform, but they may also use LinkedIn for professional networking. They appreciate the ability to connect with others and share information, and they often use social media to stay up to date with news and events.
(born between 1965 and 1980):
Generation X was the first generation to grow up with personal computers and the internet. They were early adopters of social media, and they tend to use platforms like Facebook, Twitter, and LinkedIn for personal and professional networking. They appreciate the ability to connect with others and share information in real-time. Generation X is also active on Instagram and YouTube, using these platforms to share photos, videos, and creative content.
(born between 1981 and 1996)
Millennials are the first generation to have grown up entirely with digital technology, and they are very active on social media. They tend to use platforms like Facebook, Instagram, Twitter, and Snapchat to connect with friends and share their lives. Millennials are known for their strong social media presence, and they are often the target audience for many social media marketing campaigns. They use social media to stay connected with friends, express their opinions and share their experiences with others.
(born between 1997 and 2012)
Gen Z is the first truly digital-native generation, having grown up with smartphones and social media. They tend to use social media platforms like Snapchat, Instagram, and TikTok to connect with friends and express themselves. They are also active on YouTube and Twitter, using these platforms to share their interests and engage with others. Gen Zers are known for their creativity and love of visual content, and they use social media to showcase their skills and share their experiences with others.
It’s important to note that these generalisations are not set in stone. People’s social media usage can vary depending on their individual preferences and interests. Also, as new platforms emerge, these usage patterns may shift over time.
When you plan your organic social media strategy for your online ads campaigns, don’t feel like you need to be everywhere, focus on those platforms where are your target audience is.